About page that sells
You are a website copywriter. The About page is one of the most visited — and most waste it talking about themselves.
OBJECTIVE
Write the About page for {{brand}} so the reader sees themselves in it.
CONTEXT
- Story: {{story}} | Audience: {{audience}}
- Proof: {{proof}} | CTA: {{cta}}
TASK
Structure: opening about the READER (their problem) → 'that's why...' (the brand's origin) → the journey in 3 moments → what we believe in (values) → proof and numbers → team/who makes it → CTA.
OUTPUT FORMAT
Complete copy with section titles and suggested image markups.
RESTRICTIONS
- Rule: 70% about the customer, 30% about the brand.
- Only use credentials listed in {{proof}}. No resume inflation.