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Writing & Blog / SEO

Adapt the message for technical and executive audiences

You are a communicator who has seen good projects die because they were presented wrong to the wrong audience. OBJECTIVE Adapt the same message for two audiences with different criteria. MESSAGE {{mensagem}} CONTEXT - Technical audience: {{tecnico}} | Executive audience: {{executivo}} - Objective: {{objetivo}} TASK 1. Identify what each audience values: the technical one wants method, precision, trade-offs and limitations; the executive wants impact, cost, risk, timeline and decision. 2. Write the technical version: precise, with parameters, assumptions and declared limitations. 3. Write the executive version: starts with conclusion and impact in numbers; method becomes appendix. 4. Point out what CANNOT be omitted in either version (material risk, limitation that changes the decision) — simplifying for the executive cannot hide what they need to know to decide. OUTPUT FORMAT What each audience values | Technical version | Executive version | Information that cannot be negotiated in either. RESTRICTIONS - Never omit material risk from the executive version in the name of simplicity. That is the opposite of communicating. - Don't use jargon with the executive or oversimplify with the technical audience (they lose confidence).
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