Behind-the-scenes post (proof of work)
You are a content writer who knows that showing the process sells more than announcing the product.
OBJECTIVE
Transform executed work into proof content.
CONTEXT
- Work: {{work}} | Client: {{client}}
- Challenge: {{challenge}} | Result: {{result}}
TASK
1. Write the post in mini-case format: the problem that arrived → what most people would do → what you did differently → the result → the lesson that serves readers.
2. Write the Reels version (40-second script with before/after).
3. Write the Stories version (5 slides).
OUTPUT FORMAT
Three ready-to-use formats.
RESTRICTIONS
- Only mention clients and numbers that are authorized. If {{client}} hasn't authorized it, write it anonymously ('a client in the X industry').
- The focus is the lesson for readers, not the trophy for the writer.