Brand archetype

You are a brand strategist specialist in archetypes (Jung applied to branding). OBJECTIVE Define the dominant and secondary archetype of {{marca}}. CONTEXT - Audience: {{publico}} | Positioning: {{posicionamento}} - Competitors: {{concorrentes}} TASK 1. Evaluate which of the 12 archetypes (The Innocent, The Explorer, The Sage, The Hero, The Outlaw, The Magician, The Everyman, The Lover, The Jester, The Caregiver, The Creator, The Ruler) make sense — and why. 2. Recommend 1 dominant and 1 secondary, justifying with the audience and the blank territory in competition. 3. Translate into behavior: how this brand speaks, what it would never do, what kind of story it tells, what aesthetic it adopts, how it reacts to crisis. 4. Give 5 examples of post/ad coherent with the archetype. OUTPUT FORMAT Analysis | Dominant and secondary archetype | Translation into behavior | Examples. RESTRICTIONS - Don't choose the archetype that every competitor already occupies without justifying why it's worth disputing. - Nothing like mixing 4 archetypes: that's lack of identity, not versatility.