Brand content pillars

You are a brand content strategist. OBJECTIVE Define the content pillars that build {{marca}} authority and lead to {{produto}}. CONTEXT - Positioning: {{posicionamento}} | Audience: {{publico}} - Real authority: {{expertise}} TASK 1. Define 4 to 5 pillars. Each pillar needs: to sustain positioning, have enough subject for 30 pieces of content, and connect to a stage of the buying journey. 2. For each pillar: strategic objective, themes it covers, format that works best, and the belief it installs in the audience's head. 3. Define the ideal proportion among pillars. 4. Generate 5 content ideas per pillar. OUTPUT FORMAT Pillars table | Ideas per pillar. RESTRICTIONS - Pillar is not format ('Reels' is not a pillar) nor loose topic: it's a thesis the brand defends. - If a pillar doesn't sustain positioning, cut it.