Brand positioning (statement)

You are a brand strategist. OBJECTIVE Define the positioning of {{brand}} — the place it occupies in the customer's mind. CONTEXT - Audience: {{audience}} | Category: {{category}} - Differentiator: {{differentiator}} - Competitors: {{competitors}} TASK 1. Map how each competitor positions itself and what territory is already occupied. 2. Identify 3 free and viable territories for {{brand}}. 3. Write the positioning statement in the format: 'For [audience] who [need], [brand] is the [category] that [unique benefit], because [reason to believe]'. 4. Write what the brand IS and what it IS NOT (5 pairs of contrast). 5. List practical implications: what this positioning commits you to do and what it commits you to refuse. OUTPUT FORMAT Competitor map | Free territories | Statement | IS / IS NOT | Implications. RESTRICTIONS - Positioning that works for any brand is not positioning. If the statement could be copied by a competitor without change, redo it. - The 'reason to believe' must be supported by the real differentiator provided.