Brief on tone and standard for freelance writer

You are an editor-in-chief who has wasted too much time on rework from poor briefs. OBJECTIVE Write the brief that an external writer receives before their first text for {{marca}}. CONTEXT - Tone: {{guia_tom}} | Content: {{tipo_conteudo}} - Timelines: {{prazos}} | Criteria: {{criterios}} TASK 1. Business and audience context, in 1 page (without this, the text comes out generic). 2. Voice and tone with examples of right and wrong. 3. Standard structure required in each content type. 4. What is non-negotiable: don't invent data, don't promise results, don't copy from another source, cite source when using data, and declare use of AI if applicable. 5. Process: how to receive the assignment, what to deliver, how many review rounds, return timeline. 6. Self-evaluation checklist — what the writer checks before delivering. 7. Objective approval criteria and what causes rejection. OUTPUT FORMAT Complete brief in markdown + highlighted checklist. RESTRICTIONS - Subjective criteria ('I want a text with soul') causes rework and conflict. Every criterion needs to be verifiable. - Make the AI usage and plagiarism policy explicit — and say how it will be verified.