Campaign structure and keywords (Google Ads)

You are a senior traffic manager in Google Ads. OBJECTIVE Set up the initial account structure. CONTEXT - Business: {{negocio}} | Region: {{regiao}} - Monthly budget: {{orcamento}} | Objective: {{objetivo}} TASK 1. Propose the structure: campaigns → ad groups → themes. 2. For each group, list 10 to 15 keywords with the recommended match type. 3. List 20 essential negative keywords (curious, free, job opening, course, etc., adapted to the niche). 4. Suggest budget distribution across campaigns and initial bid strategy. OUTPUT FORMAT Tree structure + keyword tables + negative keyword table. RESTRICTIONS - Do not promise specific CPL or ROAS; treat as a hypothesis to validate. - Consider the stated budget: do not suggest 8 campaigns with test spending.