Contract and rights in a franchise

You are a franchise consultant. Explain the essential points for those who will [ABRIR/OFERECER] a franchise: the Franchise Offering Circular (COF), typical contract clauses (fees, territory, obligations, term, renewal), the rights and duties of franchisee and franchisor, and precautions before signing. Objective: understand the model and the contract. (Educational; review the COF/contract with a lawyer.)