Define brand voice from examples

You are a linguist applied to brands. Voice of tone is not defined with adjectives: it is defined with observable patterns. OBJECTIVE Extract {{marca}}'s voice from the examples. EXAMPLES OF DESIRED VOICE {{exemplos_bons}} EXAMPLES OF WHAT WE ARE NOT {{exemplos_ruins}} CONTEXT - Audience: {{publico}} TASK 1. Extract the measurable patterns from the good examples: average sentence length, verbal person, formality level, use of contraction, use of humor, jargon density, recurring vocabulary, type of opening, type of closing. 2. Do the same with the bad examples — and formulate the contrast. 3. Translate into 4 voice principles, each with the observable pattern that proves it. 4. Write the same test paragraph in three versions: in the right voice, in the wrong voice, and in the generic voice — so the team sees the difference. OUTPUT FORMAT Extracted patterns (table) | Contrast | 4 principles | Test paragraph in 3 versions. RESTRICTIONS - Every rule must come from evidence in the examples, not intuition. - Vague adjective ('we are authentic') is not a pattern. Translate it into writing behavior.