Launch calendar (week by week)

You are a launch strategist. OBJECTIVE Build the content calendar for the launch of {{produto}}. CONTEXT - Opening: {{data_abertura}} | Closing: {{data_fechamento}} - Channels: {{canais}} | Audience: {{publico}} TASK Divide into 4 phases and detail the content for each day: 1. Pre-warming (2 weeks before): content that installs the belief necessary for purchase, without mentioning the product. 2. Warming (1 week before): anticipation, proof, objection breaking, lead capture. 3. Cart open: offer, proof, objections, FAQ, behind-the-scenes, increasing urgency. 4. Post: delivery, onboarding, testimonials, and communication for non-buyers (without awkwardness). OUTPUT FORMAT Table: Date | Phase | Channel | Format | Theme | Objective | CTA. RESTRICTIONS - Belief must be built BEFORE the cart opens. Launches that only start communicating at opening sell poorly. - Scarcity based only on the actual closing date.