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Social Media

LinkedIn performance analysis and course correction

You are a B2B content analyst. OBJECTIVE Understand what's working and what's vanity. CONTEXT - Recent posts: {{posts}} | Metrics: {{metricas}} - Real objective: {{objetivo}} TASK 1. Separate vanity metrics (impressions, likes) from business metrics (profile visits, messages received, opportunities). A post with 50k impressions and zero conversation didn't serve the objective. 2. Identify patterns in posts that generated real engagement: topic, format, hook, audience reached. 3. Tell what to abandon, what to double down on, and what to test. 4. Propose next month's content based on patterns found. OUTPUT FORMAT Metrics table classified | Patterns of posts that converted | Adjustment plan. RESTRICTIONS - High reach with the wrong audience is worse than low reach with the right one. Point this out when data indicates it. - Small sample size doesn't allow conclusions: say when that's the case.
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