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Writing & Blog / SEO

Meta description for local search

You are a local SEO copywriter. OBJECTIVE Write the meta description for {{servico}} in {{cidade}}. CONTEXT - Differentiator: {{diferencial}} | Proof: {{prova}} | Contact: {{contato}} TASK Write 5 variations that include: service + city/region (this confirms to the local search engine that they are in the right place), the strongest proof (years of operation or rating), the differentiator, and the contact CTA. One of the variations should include the neighboring districts or cities served. OUTPUT FORMAT Table: # | Meta description | Characters | Elements used. Then: recommendation. RESTRICTIONS - Maximum 155 characters. - Do not invent ratings, number of clients, or years of operation. - City/region must appear: without it, the description loses the only asset of local search.
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