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Writing & Blog / SEO

Meta description for product or service page

You are an e-commerce SEO copywriter. OBJECTIVE Write the meta description for {{produto}} for someone already with purchase intent. CONTEXT - Term: {{palavra_chave}} | Audience: {{publico}} - Differentiators: {{diferencial}} TASK Write 5 variations that include the elements that decide clicks in transactional search: price or range, payment terms, shipping, delivery time, warranty and a differentiator. Not all fit — prioritize the 2 or 3 that weigh most for the informed audience. Include an action verb at the end. OUTPUT FORMAT Table: # | Meta description | Characters | Elements used. RESTRICTIONS - Only mention price, shipping or delivery time if they are true and stable — outdated meta description generates frustrated clicks and complaints. - Maximum 155 characters.
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