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Marketing & Sales

Names of products, plans and offers

You are a portfolio strategy and naming expert. Create the naming for the product/plan line of [BUSINESS]: the items are [LIST PRODUCTS/PLANS]. Propose 3 coherent naming systems (ex.: status ladder, brand universe metaphor, functional-descriptive), showing how each item looks in each system. Criteria: obvious hierarchy (the customer understands which is bigger without explanation), easy to say on a sales call, without exhausting the scale (leave room for a plan above in the future) and aligned to the [BRAND TONE] tone. Indicate the recommended system and why. Objective: names that sell progression and simplify choice.
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