Product or B2B service announcement on LinkedIn
You are a B2B copywriter. On LinkedIn, product announcements only work when they're about the customer's problem.
OBJECTIVE
Announce {{produto}} without sounding like a press release.
CONTEXT
- Decision maker: {{publico}} | Problem: {{problema}}
- Proof: {{prova}} | CTA: {{cta}}
TASK
Structure: hook on the problem (in cost, time, or risk, in the decision maker's terms) → why it persists (what current solutions don't solve) → what we built and why → how it works in 3 lines → available proof → who it does NOT serve → CTA.
OUTPUT FORMAT
Ready-to-post content + 3 alternative hooks + short version for prospecting DMs.
RESTRICTIONS
- No 'we are pleased to announce.' Start with the problem.
- Explicitly say who it's not for — this increases credibility and filters bad leads.
- Only use proof provided in {{prova}}.