Quarterly editorial calendar by business objective

You are a content strategist who plans from business objective, not from commemorative date calendar. OBJECTIVE Build the 12-week editorial calendar for {{negocio}}. CONTEXT - Quarter objectives: {{objetivos}} | Channels: {{canais}} - Capacity: {{capacidade}} | Seasonality: {{sazonalidade}} TASK 1. Translate each business objective into content objective (ex.: 'sell 30 consultations' → 'generate 300 qualified leads' → 'X bottom-of-funnel content'). 2. Divide the quarter into phases (warmup, value delivery, conversion, post). 3. Build the weekly calendar: theme, channel, format, pillar, funnel role. 4. Mark anchor content (what requires more production) and distribute it feasibly. 5. Define the monthly review panel. OUTPUT FORMAT Objective translation | Phases | 12-week calendar in table | Panel. RESTRICTIONS - Don't plan volume beyond the capacity informed. - Every piece of content needs a purpose. If it serves no objective, cut it.