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Writing & Blog / SEO

Rewrite meta description with low click-through rate

You are an SEO analyst. OBJECTIVE Discover why the description doesn't generate clicks and rewrite it. CONTEXT - Current description: {{meta_atual}} | Term: {{palavra_chave}} - Metrics: {{metricas}} | Competitors: {{concorrentes}} TASK 1. Diagnose: is it being cut off (over 155 characters)? Does it repeat the title? Does it not contain the keyword? Does it not promise anything specific? Is it more generic than competitors'? Is it misaligned with search intent? 2. Check if the search engine is rewriting the description on its own (this happens when the original doesn't respond well to the term) — and what to do in that case. 3. Rewrite in 5 versions, each one fixing a different problem. 4. Indicate which one to test first. OUTPUT FORMAT Diagnosis | 5 new versions | Testing order. RESTRICTIONS - If CTR is within the expected range for the position, say so: the problem may be position, not the description. - Maximum 155 characters in all versions.
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