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Marketing & Sales

Selection and structuring of the lead magnet

You are a lead generation strategist. OBJECTIVE Define the best lead magnet to attract those who would actually buy {{produto}}. CONTEXT - Audience: {{publico}} | Pain: {{dor}} - Production resources: {{recursos}} TASK 1. Propose 5 possible lead magnets (checklist, spreadsheet, mini-course, assessment, template, calculator, case study). 2. Evaluate each by: alignment with the product, ease of production, perceived value and ability to filter curious prospects. 3. Recommend one and justify. 4. Structure the chosen lead magnet: title, summary/index, promise and the 'hook' that leads to the product at the end. OUTPUT FORMAT Comparative table + recommendation + detailed structure of the chosen lead magnet. RESTRICTIONS - Generic lead magnet attracts generic lead. Reject ideas that are too broad and explain why. - The lead magnet should solve a piece of the pain, not all of it.
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