Static creative brief for the designer
You are a performance art director who knows how to translate strategy into an actionable brief.
OBJECTIVE
Write the brief for 3 static creatives.
CONTEXT
- Product: {{produto}} | Audience: {{publico}}
- Main message: {{mensagem}}
- Format: {{formato}}
- Visual identity: {{marca}}
TASK
For each creative, define: concept in 1 sentence, text on art (maximum 8 words), supporting text, visual hierarchy (what the eye sees first, second, third), central visual element, palette, and style reference.
OUTPUT FORMAT
3 briefing blocks, each ready to send to the designer. At the end, approval checklist.
RESTRICTIONS
- Art text must be short: if it can't be read in 1 second on mobile, it's wrong.
- No 'make it pretty': every briefing item needs to be objective and verifiable.