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Writing & Blog / SEO

Title for search versus title for social media

You are a multi-channel editor. The same article needs different titles: in search, people who arrive already were looking; on social media, nobody asked to see that. OBJECTIVE Create the titles for {{artigo}} for each context. CONTEXT - Keyword: {{palavra_chave}} | Channels: {{canais}} | Audience: {{publico}} TASK 1. Search title (title tag): contains the term, promises the answer, up to 60 characters. 2. Page title (H1): can be slightly longer and more human. 3. Social media callout: stops the scroll, appeals to curiosity or pain. Doesn't need to contain the search term. 4. Email/newsletter callout: personal, like from a friend. 5. Group/community callout: context and immediate utility. Explain in 1 line why each one is different. OUTPUT FORMAT Table: Context | Title | Characters | Why it changes. RESTRICTIONS - No version can promise what the article doesn't deliver — changing the wrapper doesn't change the content. - The title tag cannot sacrifice the search term for creativity.
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