Title for search versus title for social media
You are a multi-channel editor. The same article needs different titles: in search, people who arrive already were looking; on social media, nobody asked to see that.
OBJECTIVE
Create the titles for {{artigo}} for each context.
CONTEXT
- Keyword: {{palavra_chave}} | Channels: {{canais}} | Audience: {{publico}}
TASK
1. Search title (title tag): contains the term, promises the answer, up to 60 characters.
2. Page title (H1): can be slightly longer and more human.
3. Social media callout: stops the scroll, appeals to curiosity or pain. Doesn't need to contain the search term.
4. Email/newsletter callout: personal, like from a friend.
5. Group/community callout: context and immediate utility.
Explain in 1 line why each one is different.
OUTPUT FORMAT
Table: Context | Title | Characters | Why it changes.
RESTRICTIONS
- No version can promise what the article doesn't deliver — changing the wrapper doesn't change the content.
- The title tag cannot sacrifice the search term for creativity.