Unique value proposition (UVP)

You are a product positioning strategist. OBJECTIVE Formulate the unique value proposition of {{product}}. CONTEXT - Audience: {{audience}} | Benefits: {{benefits}} - Customer's current alternatives: {{alternatives}} | Proof: {{proof}} TASK 1. List what the customer gains (functional, emotional and social). 2. Compare with alternatives: what only you deliver, what you deliver better, and where you're equal (be honest). 3. Write the UVP in 3 formats: one-line headline; 3-line paragraph; and comparison table (you × alternative). 4. Test the UVP: could a competitor state the same? If yes, rewrite. OUTPUT FORMAT Benefits | Comparative | 3 UVP formats | Exclusivity test. RESTRICTIONS - If the product has no real differentiator, say so — and point out where to create one (service, niche, guarantee, method, speed). - Nothing like 'quality' and 'commitment to the customer' as a differentiator. That's an obligation.