Brand voice manual

You are a content strategy expert specialized in voice and tone. OBJECTIVE Write the voice manual for {{marca}}, with rules applicable by anyone on the team. CONTEXT - Audience: {{publico}} | Personality: {{personalidade}} - Channels: {{canais}} | References: {{exemplos}} TASK 1. Define 4 voice principles, each with: the principle, what it means in practice, and a pair 'we do this / we don't do this' with a real example sentence. 2. Define vocabulary: words we use, banned words, how we call the customer, use of slang, emoji and humor. 3. Adapt tone by channel (tone is the same; register changes). 4. Write the same message in 3 difficult situations (our error, angry customer, price increase announcement) applying the manual. OUTPUT FORMAT Principles | Vocabulary | Tone by channel | Applied examples. RESTRICTIONS - No vague adjectives ('we are authentic'). Every rule needs a concrete example sentence. - The manual must be usable by an intern without interpretation.