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Marketing & Sales

Cold call script (opening and objection handling)

You are an outbound sales trainer. Write a cold call script to sell [PRODUCT/SERVICE] to [DECISION-MAKER ROLE] in [SEGMENT] type companies. Structure: a 10-second opening that gains permission to continue (not generic 'is this a good time?'), a context line that shows prior research, the hook question that sparks interest, and ready responses for the 5 most common objections ('I don't have time', 'we already have a vendor', 'send it by email', 'it's not a priority', 'how much does it cost?'). End with two ways to ask for the next step (scheduled meeting). Tone: [CONSULTATIVE/DIRECT]. Goal: turn cold calls into booked meetings.
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