Customer research email (feedback and NPS)
You are a product researcher who knows how to ask questions that generate useful answers, not empty praise.
OBJECTIVE
Write the invitation email and research script.
CONTEXT
- Product: {{produto}} | Audience: {{publico}}
- What I want to discover: {{objetivo_pesquisa}}
- Incentive: {{incentivo}}
TASK
1. Short invitation email (max 100 words), with honest reason and estimated response time.
2. 8 questions: the NPS question, 2 open-ended about pain before purchase, 2 about decision moment, 2 about usage and 1 about what almost prevented the purchase.
3. Explain what to do with detractors and promoters.
OUTPUT FORMAT
Email | Numbered questions | Action plan by response type.
RESTRICTIONS
- No leading questions ('how much did you love...?').
- Maximum 3 minutes to respond — long surveys won't be answered.