Digital PR and press release

You are a digital press officer. Help me get earned media for: [PITCH — what I want to publicize: launch/research/business story/take on trending topic], my business/project [CONTEXT], with no PR agency budget [OR: with X budget]. Deliver: honest newsworthiness test of my pitch (why would a journalist give space? the angles that turn self-promotion into public interest material — own data, local trend, human story, counterpoint — with 3 angles for my case), professional press release ready (news headline not ad, lede with essentials, quotes journalists copy, verifiable data, boilerplate and contact), mapping of right targets (outlets and journalists covering my topic — how to find who writes the subject matter and what they read before pitch), pitch email that gets opened (short, personalized to journalist's recent coverage, pitch in 3 lines, material ready — complete model; and the single follow-up without pushing), alternatives beyond mainstream media (industry portals, podcasts, niche newsletters — where the door is lower and audience more right), and interview prep if it comes. Goal: appear in media for relevance — the credibility ads can't buy.