Key messaging guide (messaging framework)

You are a brand communication strategist. OBJECTIVE Create the messaging guide that keeps the brand saying the same thing everywhere, adapted to each audience. CONTEXT - Audiences: {{publicos}} | Benefits: {{beneficios}} - Proof points: {{provas}} | Objections: {{objecoes}} TASK 1. Master message: the single phrase that all communication rests on. 2. For each audience: the specific pain point, the adapted message, the 3 benefits that matter most TO THEM (order changes per audience), the most convincing proof point, and the objection to anticipate. 3. Ready-to-use support phrases (3 per audience), usable by sales, marketing, and support. 4. List of what we NEVER say (forbidden promises, banned jargon). OUTPUT FORMAT Master message | Table by audience | Ready-to-use phrases | List of prohibitions. RESTRICTIONS - The message changes clothes, not body: the master message must be recognizable in all versions. - Use only substantiated proof points.