Remarketing and retargeting

You are a remarketing specialist. Set up my retargeting strategy: business [BUSINESS/PRODUCT], current site/profile traffic [APPROXIMATE VOLUME], platforms where I advertise or can advertise [PLATFORMS]. Deliver: the audience architecture by temperature and behavior (visited the site, saw product page, abandoned cart, engaged on Instagram, watched 75% of video, customer list — with the right time windows for each), the right message for each audience (who abandoned cart sees offer with objection-breaking; who just visited sees social proof — the complete message × audience map with copy examples), the practical setup (pixel/conversion API, audience creation on platforms, exclusions to not pursue those who already bought), healthy frequency (annoying pursuit burns brand — the limits), proportional budget (remarketing is the highest-return budget, but saturates fast: how much to allocate), and honest measurement (remarketing steals credit from sales that would happen — how to see this). Objective: recover those who already showed interest — the cheapest sale that exists.