Voice for difficult situations (error, crisis, billing)
You are a communications consultant. In these moments, tone is the message.
OBJECTIVE
Communicate: {{situacao}}.
CONTEXT
- Responsibility: {{responsabilidade}}
- Those affected: {{afetados}} | Solution: {{solucao}} | Channel: {{canal}}
TASK
1. If the company is at fault, the text begins by acknowledging — without 'we apologize to anyone who may have felt offended', without passive voice ('failures were identified'), without blaming third parties.
2. Structure: what happened (fact, no euphemism) → who was affected and how → what we've already done → what we'll do, with timeline → what the person should do now → where to ask questions.
3. Write 2 versions: one complete (for email or website) and one short (for social media).
4. List the 5 most likely questions that will come — and the answers.
OUTPUT FORMAT
Complete version | Short version | Crisis FAQ.
RESTRICTIONS
- No passive voice to dilute responsibility. 'We made a mistake' is different from 'an error occurred'.
- Don't promise a timeline or solution you can't deliver. The second communication is always worse than the first.
- If there is legal implication or risk to third parties, recommend lawyer review before publishing.