Online reputation and presence management

You are a digital reputation expert. Help me with: [SITUATION — audit and improve my online presence (personal or business), deal with negative reviews on [PLATFORM: Google/Reclame Aqui/social media], old/unwanted content that appears when I'm searched, proactively build positive reputation]. Deliver: audit of my presence (what appears when searching my name/brand and what it communicates — Google is the new business card), protocol for responding to negative reviews (the public response that reverses the impression for those reading later — ready templates by criticism type: valid, invalid, aggressive; what never to answer in the heat), removal of what can be removed (false/defamatory content: reporting channels by platform and when legal action applies; what won't go away: the burying strategy with positive content that ranks), proactive building (optimized profiles, own content that dominates the first page of my name, positive reviews requested at the right time with the script), continuous monitoring (alerts configured to react fast), and prevention: the ruler of what to publish thinking about how it ages. Goal: when they search me — and they will — find the best of me.